Cineworld Cinemas has appointed promotions and partnerships agency Mongoose Promotions to invigorate its Voucher products for sales promotion, employee reward and benefits.
Mongoose will represent both Cineworld and Picturehouse Cinemas in the UK and Ireland from the 1st August this year having been appointed following a competitive pitch in which they were able to demonstrate in-depth industry expertise and a proven record of generating revenue growth for clients.
Mongoose will provide tailored sales and marketing solutions alongside digital expertise to design, build and deliver a range of desktop and mobile applications to simplify the order process for clients and the Employee Benefits market.
Cineworld and Picturehouse make up the largest cinema company in the UK with 128 state of the art sites. This new partnership will help maximise exposure and presence across the B2B market.
David Pearson, Mongoose Promotion’s CEO commented: “ We’re delighted to have been appointed by Cineworld which further cements Mongoose as the partnerships agency of choice in the leisure sector. We’ve a great track record of identifying, delivering and managing solutions that maximise alternative revenue streams for our clients. We are delighted to be working with the market leaders in UK cinema and look forward to developing a strong partnership over the coming years. “
“ Our brief focuses on working with both existing clients to maximise the mutual opportunity and also to develop new relationships. We’re excited to be working with Cineworld and Picturehouse to develop these new solutions and cannot wait to introduce them to the market. “
Jo Scully, Corporate Sales & Partnerships Manager at Cineworld commented: “ Cineworld has some very ambitious growth plans over the coming years and wanted to partner with a proactive and dynamic agency to help us to realise them. The Mongoose proposition fitted in perfectly with our own thoughts and we cannot wait for them to get started ”.
This appointment is announced as the cinema industry currently plans to reopen in late July as COVID-19 measures begin to relax.
Any company or organisation interested in utilising vouchers for Cineworld or Picturehouse should contact cineworld@mongooseagency.com from 1st August.
For more information contact david.pearson@mongooseagency.com, Mongoose Promotions is part of The Mission plc.
