Category: Uncategorised
How have consumer shopping habits changed since the lockdown? Part 1
Consumer spending on food and drink is at an all-time high, March was the busiest month on record for UK supermarkets, seeing a 20.6% rise in sales according...
Evolution of Lockdown
In a recent call with a potential client, we referenced Kantar Consulting’s graph on the public’s emotional response to the present situation. After the downward...
THE RETURN OF ALL ACCESS WITH JACK
Building on the success of last year’s ‘All Access with Jack’ campaign, we’re back this year with an even bigger and better on-pack promotion, offering shoppers...
The IPM is partnering with leading training consultancy
The IPM is partnering with leading training consultancy Upping Your Elvis over this testing period, to introduce to our members a series of exclusive short films...
Gamification x Promotions
It’s 10 pm at night, and I glance up from my tablet, look outside and it’s dark. Have I really been playing candy crush for 3 hours straight? The constant voice in...
NEW Whitepaper Release: The Generational Game
‘The Generational Game’ is the latest in a series of whitepapers Blackhawk Network has created to investigate to investigate current consumer trends, with the aim...
One Million Meals for the NHS!
We all know the famous 500 miles song by The Proclaimers, the one that everyone knows the words to and can’t help but sing along with! But have you heard the One...
What the new world of work should look like
The current situation should provide a new anchor for how we make decisions about office-based work. A re-ordering of priorities, a swap of what is normal and what is an...
5 Statistics that Could Change the World
One of the last events I attended before the lockdown and enforcement of social distancing was a fascinating afternoon with the Institute of Promotional Marketing: Mando...
ZEAL is The Drum’s Most Recommended Agency
The Drum has just announced the winners of its annual survey of Most Recommended marketing agencies and ZEAL has being judged as the very best in the UK. The awards,...
