Category: Uncategorised
The Year Ahead – Predictions and Trends
I don’t know about you, but I’m fascinated by predictions and trends. Even more so right now and I imagine, because you work in the marketing industry, it’s...
ViacomCBS join as IPM members
The IPM is pleased to welcome ViacomCBS as their newest members. Led by David Sprei and joining both the Brand Partnerships and Incentive, Prize & Loyalty Community,...
Amstel celebrates 150-year anniversary with expansion to China
Amstel marks 150 years of beer and friendship, launching in the world’s biggest beer market Amsterdam, 2 December 2020 – This year, HEINEKEN celebrates the...
Member Milestone: Celebrating the IPM’s BD Network at 30 years
BD Network was established in Scotland in 1990 and we started 2020 excited to celebrate our 30th Birthday – unfortunately, COVID-19 put any kind of celebration on...
Weetabix On The Go launches sportswear using 100% recycled bottles
Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...
A View From…IPL Community – The Rules that COVID broke
(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...
Contact-free sampling gives shopper a Boost
COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether. It just challenges us to...
Leeds agency warms up Bonfire Night with St Pierre
St Pierre has appointed Cat Among The Pigeons as a partner agency to help reach Tesco shoppers during a key promotional period. Celebrating the brand’s French...
The Park awarded Startup of the Year at The Drum Agency Awards 2020
Last week IPM member agency The Park was awarded Startup of the Year at The Drum Agency Awards 2020. These awards are for the agencies that excel through strong...
Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS
LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...
