Category: Uncategorised
The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass
Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.
Lounges.tv Disrupts Streaming with Creator-First Revenue Model
Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows fans and followers...
Behavioural Science Meets Creativity
By Sara Bru-Garcia on Behalf of The Together Agency Whether it’s getting people to buy a product or persuading them to use a service, we’re in the business of...
How To Create The ‘Feel Good’ Retail We All Need Right Now
By Rupert Cook – Marketing Director Gekko Group While the economy has fully opened up after the end of pandemic restrictions, we are faced with fresh challenges....
New Pipers Crisps Campaign by Cat Among The Pigeons
Cat Among The Pigeons work with Pipers Crisps to launch new marketing campaign, exclusive to wholesale and the on-trade, rewarding stockists with the chance to instantly...
ZEAL wins Gold for “Shazam Your Crunch” campaign for Kellogg’s Crunchy Nut
The UK’s most effective brand activation agency, ZEAL Creative, has scooped gold at the Marketing Agency Association Worldwide GLOBES (MAA), with its innovative...
Super Bowl Experience of a Lifetime
The promotion agency Umbrella briefed B Corp prize provider The Happy Prize Company to deliver an experience for the online car seller, cinch. Cinch are official...
IPM Response to ASA’s investigation into Brewdog’s promotion
The ASA’s recently announced investigation into Brewdog’s promotion to win a “solid gold can” will be cause for concern at the UK brewers and acts as a warning...
The Link Between the Cinema and your Customers’ Wellbeing
We were given lots of advice on how to maintain mental wellbeing during lockdown. We were told to create routines (check!), stay connected with friends (I am now an 80s...
Crown Brands Live launch City Experiential with Culture Liverpool
Crown Brands Live are excited to announce the launch of City experiential with Culture Liverpool. Our first partnership is with Circle Agency and together we welcome...
