Category: Uncategorised
Why the Marketing Industry Would Benefit from Embracing a Breatholution
Breathwork has exploded in popularity in the west this last decade, and what was considered a quirky woo woo technique has...
NeoCurrency Joins the IPM Bringing Digital Rewards to Global Audiences
We’re pleased to welcome NeoCurrency, a leading digital reward provider, into the IPM community. With a catalogue of 2,000+ reward options spanning 50 currencies in...
Reg&Co and Ingenuity’s Brand Partnerships Division Come Together and Rebrand as Reg&Partners
The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together...
Activation & Tilda Serve Up New Year Rice-olutions Campaign
January often comes with a shift in consumer habits—out with indulgence and in with healthier choices. Tilda’s latest campaign, ‘New Year’s...
Live Experiences and Sales Promotions Drive Marketing Budget Growth in Q4 2024
The latest IPA Bellwether report highlights a positive shift in marketing budgets during Q4 2024, driven by an increased focus on events and sales promotions.
CMA Report Finds Loyalty Schemes Offer Genuine Savings, but Shopping Around Remains Key
The Competition and Markets Authority (CMA) has released findings that confirm loyalty-priced promotions at major supermarkets offer genuine savings to shoppers,...
Wall’s Hits the Right Note with ‘Sing It to Win It!’
Wall’s Sing It to Win It! challenges the UK to belt out their take on the tagline for a chance at £5,000 and a starring role in a national radio ad.
Zero-Hour Contracts: What You Need to Know
The UK government has recently opened a consultation on the future of zero-hour contracts, a decision with potentially far-reaching consequences for many sectors,...
Branston Teams Up with Netflix’s That Christmas to Spread Festive Cheer
Branston partners with Netflix’s That Christmas to spread festive cheer through disruptive in-store activations for shoppers.
IPM Awards 2024: And the Winners Are..
Celebrate the stars of promotional marketing at the IPM Awards 2024, where creativity, innovation, and impact take centre stage.
