Category: Social

Roald Dahl’s the BFG is the Star of Sainsbury’s New Heartwarming Christmas Advert

UK supermarket Sainsbury’s has debuted their exciting new Christmas advertisement today, featuring Roald Dahl’s universally beloved character the BFG.

Is the High-Protein Snack Category Ready for a Cosmic Shift?

Meateors has landed with a playful brand identity and a powerful digital strategy aimed at revolutionising the meat snacking category.

Run Clubs to Aromatic Billboards: Trends Shaping Experiential Marketing 2024

Ready to Uncover the Latest Trends in Experiential Marketing? Join industry leaders to unpack the latest trends in brand experience.

Peel, Play, and Win! The Magic of McDonald’s Monopoly Returns

Discover the magic behind McDonald's Monopoly, one of the most iconic and successful promotions in history. Uncover how this campaign continues to engage customers, with...

Giant Pink Cat Surprises Passersby at Waterloo Station

A giant pink cat hologram surprises commuters at London Waterloo...

The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass

Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.

TA-DAA! Activation Spices Up Shopper Journey with Tilda

Activation partners with Tilda for a flavourful campaign.

Lounges.tv Disrupts Streaming with Creator-First Revenue Model

Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows fans and followers...

Cat Among The Pigeons creates a roast winner for Aunt Bessie’s

Promotional marketing agency Cat Among The Pigeons has announced the launch of a major on-pack campaign for Aunt Bessie’s, the UK’s No.1 Yorkshire pudding and roast...

Activation’s Brand Campaign Development For Wall’s

This year, Activation has been on a journey with Wall’s developing their new brand comms platform.  From working through their strategic challenges, audience...