Category: shopper
Contact-free sampling gives shopper a Boost
COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether. It just challenges us to...
Leeds agency warms up Bonfire Night with St Pierre
St Pierre has appointed Cat Among The Pigeons as a partner agency to help reach Tesco shoppers during a key promotional period. Celebrating the brand’s French...
Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS
LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...
Quality Street launches new online shop for personalised, pick and mix tins
From today, Quality Street fans no longer need to leave their street, home or even their armchair to buy personalised tins of their favourite sweets, as the brand...
Taylors of Harrogate partners with Engage to showcase its sustainability credentials
Engage has collaborated with the Harrogate-based independent tea and coffee company for over five years on a range of projects including building websites, developing...
The challenges in the ‘normalisation’ of retail marketing
So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...
How have consumer shopping habits changed since the lockdown? Part 2
This is the second part of how shopping habits have changed since the lockdown. In Part 1 we looked at the rise of The Weekly Shop and Shopping Local, and what this...
THE RETURN OF ALL ACCESS WITH JACK
Building on the success of last year’s ‘All Access with Jack’ campaign, we’re back this year with an even bigger and better on-pack promotion, offering shoppers...
Grocery shopper behaviour in the age of COVID-19 report
April 2020, ZEAL Creative, the UK’s most effective brand activation agency, has launched a new strategic white paper exploring how the Coronavirus pandemic has...
#TBT: Top 3 Easter 2019 campaigns from brands you wouldn’t expect
Easter is not only a busy time for consumers, traditional marketeers and the chocolate industry, but it can also be eventful for some less obvious practitioners. Below,...
