Category: shopper
Bacon backs EE BT Sport App
Kevin Bacon and a host of football greats are appearing in EE’s latest TV ad, promoting the fact that EE customers are being offered six months free access to BT Sport...
Co-op Unpredictable Summer Menu
Co-op is running a campaign embracing the unpredictability of the British summer and helping customers do the same. The retailer is asking Facebook fans to help...
Kerry ‘free music’ promo
Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or Cheestrings. The new...
Growing convenience stores
Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper I love my local shop. Apart from stocking...
Branston, Pilgrims Choice promo
Branston Pickle, the UK’s best-selling pickle brand, and Pilgrims Choice, the UK’s number two cheddar brand, are running a joint promotion to celebrate the classic...
Doritos £20,000 choice challenge
Doritos has launched a new flavour campaign, offering consumers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate...
Budweiser partners Tomorrowland
Budweiser has announced a three-year global partnership with Belgian festival Tomorrowland, one of the largest international electronic music festivals in the world, as...
TENA launches ‘TENA treats’
TENA Lady, the UK’s number one bladder weakness brand, has unveiled a new on pack promotion which will allow consumers to ‘treat’ themselves this summer. The...
Strongbow ‘Let’s Own It’ campaign
Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016,...
Retaining customers is a priority
Jul 26, 2016
Christian Hausammann of Snipp Interactive looks at how brands invest time and money in customer acquisition but neglect to invest in customer retention. A significant...