Category: shopper

Duracell and the Great Run Series have today announced that the Great North Run will feature pacemakers for the first time ever when the runners take to the streets of Tyneside on Sunday 11th September.

Duracell sets pace for Great Run

Duracell and the Great Run Series have announced that the Great North Run will feature pacemakers for the first time ever when the runners take to the streets of...

The campaign has been developed through an on-going partnership between Malibu and creative agency SharpEnd, and follows work undertaken at The Absolut Company’s innovation lab in Stockholm, where Absolut and Malibu collaborated on a ‘connected’ bottles showcase.

Malibu biggest global NFC campaign

Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...

Vlogs promote Cadbury Dairy Milk Buttons ‘Buttons Memory Lane’ digital activity, where parents can upload pictures to the www.buttonsmemorylane.co.uk to create a VR video experience

Cadbury uses Channel Mum vlogger ads

New parenting vlogger site Channel Mum has launched what it claims is the world’s biggest vlogger campaign using an unprecedented 100 vloggers simultaneously, on...

Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop.

Walkers TV ad, pop-up sandwich shop

Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp...

Heinz is linking with Global’s radio stations Heart and Capital for the #CanSong challenge to raise awareness and money for the Make Some Noise charity which gives young people grants to help improve their lives

Heinz, Global radio #CanSong campaign

Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including...

Barefoot Wine & Bubbly has been taking its #BareYourSole campaign directly to the people with the Barefoot Tat-Toe Parlour appearing at events throughout August.

Barefoot Tat-Toes reveal passions

Championing its core values of diversity and inclusivity, Barefoot Wine & Bubbly has been taking its #BareYourSole campaign directly to the people with the Barefoot...

Alcohol-free wine Eisberg has agreed a three-year deal to be Official Wine Partner for the Tour of Britain, the UK’s biggest professional cycle race.

Eisberg wine partners Tour of Britain

Eisberg, the UK’s leading alcohol-free wine brand, has agreed a three-year sponsorship deal to become the Official Wine Partner for the Tour of Britain, the UK’s...

Consumers and C-store operators can both win up to £1,000 in a new promotion from Cadbury Double Decker, part of the brand’s ‘Obey Your Mouth’ campaign.

Cadbury Double Decker cash prize promo

Consumers and C-store operators can both win cash prizes in a new promotion from Cadbury Double Decker, part of the second phase of the chocolate brand’s ‘Obey Your...

Red Bull has launched a limited edition Gaming 4-pack linked directly to its biggest eSports event, Red Bull 5G, which offers the chance to win a trip to Japan.

Red Bull North vs. South eSports promo

Red Bull has launched a limited edition Gaming 4-pack linked directly to its biggest eSports event, Red Bull 5G. Red Bull 5G offers consumers the chance to compete in...

Ferrero is launching a new recipe hub for Nutella and will be bringing back the extremely successful Nutella personalisation campaign for a second year.

Nutella gets personal and creative

Ferrero is launching a new recipe hub for its Nutella sweet spread brand and will then be bringing back the extremely successful Nutella personalisation campaign for a...