Category: shopper

Actimel, the yogurt drink brand from Danone, is giving consumers the chance to win one of three MINI Cooper Convertibles as part of its ‘Lift the lid off winter’ campaign, which aims to encourage people to stay positive in the face of the elements and lower temperatures.

Actimel ‘Lift the Lid off Winter’ MINI promo

Actimel, the yogurt drink brand from Danone, is giving consumers the chance to win one of three MINI Cooper Convertibles as part of its ‘Lift the lid off winter’...

The Bisto frozen ready meals range has launched a new promotion which commits Kerry Foods, which makes the products under licence from Bisto brand owner Premier Foods, to donate a minimum of £25,000 to the UK charity for wounded, injured and sick Veterans and Serving armed forces personnel, Help for Heroes.

Bisto launches new Help for Heroes promo

The Bisto frozen ready meals range has launched a new promotion which commits Kerry Foods, which makes the products under licence from Bisto brand owner Premier Foods,...

Innocent drinks and not-for-profit organisation Grow It Yourself have joined forces with blogger and chef Emily Leary to launch this year’s “Sow & Grow” campaign.

Innocent Sow & Grow school campaign 2017

Innocent drinks and not-for-profit organisation Grow It Yourself have joined forces with blogger and chef Emily Leary to launch this year’s “Sow & Grow”...

PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by Comic Relief. The brand has launched a #1MillionLaughs campaign to get the public sharing jokes across social media using the hashtag, and has committed to donating £300,000 to this year’s Red Nose Day, which takes place on 24th March 2017.

PG tips partners Red Nose Day 2017

PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by charity Comic Relief. The brand has launched a #1MillionLaughs...

Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21st with its fourth annual ‘Pay With A Poem’ initiative. Popular London establishments such as St James’ Theatre, Beaufort House Members Club, Manna Dew and The Pearson Room are confirmed to join the popular campaign.

‘Pay With A Poem’ on World Poetry Day 2017

Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21st with its fourth annual ‘Pay With A Poem’ initiative....

Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise awareness and drive sales. The marketing push, which starts in March, will include new packaging, new products, national TV advertising, social media, a new website and digital video content, in-store activity and sponsorship of the Lawn Tennis Association Family Cup. The new website will go live in the UK from March 1st 2017.

Quorn major brand re-launch, new shopper agency

  Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise...

Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade sales.

Chivas Regal repeats Bang & Olufsen prize offer

Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade...

GSK’s Aquafresh oral care brand has linked with Comic Relief 2017 and will be donating 10p from the sale of every specially themed pack from the Little Teeth, My Big Teeth and Complete Care ranges. Promotional packs will also offer consumers the chance to win Snuffles, a “huffing, puffing, burping, singing” Aquafresh Bonkers Red Nose character brush timer.

Aquafresh Red Nose ‘Bonkers’ timers promo

GSK’s Aquafresh oral care brand has linked with Comic Relief 2017 and will be donating 10p from the sale of every specially themed pack from the Little Teeth, My Big...

Wyke Farms, the UK’s largest independent cheese producers and also generators of renewable energy, has announced a national partnership with Good Energy, the 100% renewable electricity and green gas company.

Win electricity for life with Wyke Farms and Good Energy

Wyke Farms, the UK’s largest independent cheese producers and also generators of renewable energy, has announced a national partnership with Good Energy, the 100%...

Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign from March 2017 and will be giving 500,000 seed packets to schools and consumers.

Heinz enlists schools for 2017 ‘Grow Your Own’

Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign across the UK from March 2017. This year (the fifth in a row the activity has run) will...