Category: shopper
Rockstar teams up with Baywatch movie
Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-pack promotion offering shoppers the chance...
Burton’s Fish ‘n’ Chips runs £1m ‘Join Our Fans’ push
Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion...
The Market Creative appoints Planning Director
Manchester-based shopper marketing agency The Market Creative has strengthened its team with a Planning Director plus two other new hires. Gemma Sheridan joins the...
Coca-Cola GB runs Share a Coke holiday prize promo
Coca-Cola Europe is bringing back its award-winning Share A Coke campaign but with a summer twist – instead of personal names or messages, as in previous campaigns,...
Walkers gives away pay packets in pack
Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m. The Walkers Pay Packet...
McCoy’s runs Golden Crisp promotion
Ridged crisp brand McCoy’s is running ‘Win Gold’, an on-pack promotion offering five chances to win £10,000 by finding a golden crisp in a packet. The promotion...
Kelloggs ‘Grown Ups Go Free’ promo 2017 launches for Easter
Kelloggs ‘Grown-ups Go Free’ Merlin promotion returns Kelloggs is re-launching its annual ‘Grown-ups Go Free’ promotion in partnership with Merlin Entertainments...
Shopper agency FPP recruits Tim Orrell from JD Sports Fashion
Shopper agency FPP has recruited Tim Orrell to their senior team in the UK. Orrell, who joins from his role as Group Marketing Services Director at JD Sports Fashion...
Homepride and Emma Bridgewater team up
Homepride flour is launching an on-pack promotion offering consumers the chance to claim a range of limited edition collectibles from British pottery maker Emma...
Three key ways innovative packaging can boost a promotion
Apr 12, 2017
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...