Category: shopper

Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including free products and cash.

Mars Wrigley launches football themed ‘Sweetstake’ promotion

Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including...

Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants.

Golden Wonder aims for bigger slice of the snacks market with Pizza Hut promotion

Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants. During the campaign,...

Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting recyclable plastic as payment, and will serve a zero-waste menu from eco-chef Tom Hunt.

Ecover opens pop-up Rubbish Cafe to highlight plastic pollution

Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting...

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Scanning the bottle with a smartphone or tablet loads ‘Gentleman’s Guide to Augmented Reality’.

Treasury Wine Estates launches AR app for Gentleman’s Collection wines

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...

pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In keeping with the TV ad, featuring a crane driver, the Sweeter Together Challenge requires two consumers to work together to operate a model crane to grab a giant McVitie’s ‘prize’ Nibble, to instantly win prizes that are ‘sweeter when enjoyed together’.

McVitie’s Nibbles ‘Sweeter Together Challenge’ crane game experiential and sampling

pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In...

Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift truck which gave consumers the chance of a complementary brow wax, style and pamper brow 65 feet up in the air, with views over the River Thames and London skyline.

Benefit Cosmetics runs Extreme Brow Bar 65 feet above Thames

Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift...

The UK’s biggest selling healthy biscuit brand, belVita, is launching a new on-pack promotion offering consumers the chance to win one of over 1,000 NutriBullet juice makers so they can create juice and smoothie recipes to complement their belVita breakfast biscuit.

belVita offers chance to win 1,000 NutriBullets

  The UK’s biggest selling healthy biscuit brand, belVita, is launching a new on-pack promotion offering consumers the chance to win one of over 1,000...

McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain. The activities on offer include tree top adventures, go-karting, Segway tours, scuba diving and trampolining, at more than 1,000 locations.

McCain launches ‘Dare to Do It’ free ticket on-pack offer

McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain. The activities on offer include tree top...

Trebor is rerunning its Get Minted promotion for a second year. The convenience channel exclusive promotion will run from April 1st until June 17th 2018 with the aim of driving excitement and sales by offering consumers a chance to win one of 102 prizes, ranging from £50 up to £5,000.

Trebor relaunches ‘Get Minted’ retailer and shopper promotion

Trebor is rerunning its Get Minted promotion for a second year. The convenience channel exclusive promotion will run from April 1st until June 17th 2018 with the aim of...

Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with music event organisers Live Nation and to celebrate the Danish beer brand’s up-weighted focus on live music for 2018.

Carlsberg launches Live Nation ticket competition

Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...