Category: shopper
Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner
Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the...
AgencyUK creates online marketplace for ‘Discover Delicious’ Welsh produce
Discover Delicious, an organisation dedicated to promoting the food and flavour of Wales, is launching a new consumer-facing online marketplace, DiscoverDelicious.Wales,...
Benefit Cosmetics launches Hello Happy House interactive experience
Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing...
Tic Tac pop-up supports ‘Open Up’ campaign
Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity...
smp wins Pakistan education charity social account
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive...
Nivea runs ‘Shower Empowered’ experience as part of Race for Life
Skin care brand NIVEA has created ‘Shower Empowered’, an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race...
Corona partners eco-charity to create plastic ‘wave’ sculptures from beach litter
Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership against marine plastic pollution to the global stage by hijacking iconic symbols...
Lucozade Zero x Love Island partnership
Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up,...
Carling launches golden can promotion to celebrate summer football
Carling has launched an on-pack promotion offering consumers the chance to win £1,000 cash if they find a limited-edition golden can in a pack of Carling Lager or...
Heritage Brands: Staying Relevant Amongst the Cool New Challengers
Jun 08, 2018
Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...