Category: shopper
i newspaper launches new trade initiative for independent retailers
Johnston Press Plc publisher of the i newspaper has launched a new news trade initiative targeted at independent retailers; “i’m on your side.” Created by...
Britax Römer to give customers a free £30 family pass when they buy a car seat
Britax Römer are helping parents enjoy family time by offering its customers a free £30 Britax Römer Mastercard with every i-Size car seat purchased in-store or...
TENA Extra gives customers the chance to win restaurant gift cards, spa treatments and more
Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with...
Mars offers consumers free cinema tickets in the return of its Sweet Sundays initiative
Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema...
Is shopper marketing dead?
Jonathan Simpson, global expert in commercial sales & shopper marketing at OxfordSM, considers whether we still need shopper marketing. (This article originally...
Smarties to become ‘Scaries’ for Halloween
As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the...
VK targets students with free gift packs and club nights
VK, the popular alcopop brand owned by Global Brands, has launched its latest activity to coincide with Freshers and drive sales in the run up to Christmas. The brand...
Kellogg’s gives retailers the chance to win £10,000
Retailers are in with the chance of winning a £10,000 cash prize and weekly stock prizes with Kellogg’s ‘Snacks of Cash’ competition. This latest retailer...
Weetabix On The Go Kids teams up with Activate Camps for summer giveaway
Weetabix On The Go Kids has joined forces with Activate Camps, the leading provider of active childcare across the UK, to giveaway 5,000 cartons to children throughout...
Corky’s Schnapps adds a little sparkle to each bottle with on-pack gift
Capitalising on the rising trend of glitter and to coincide with the colourful festival season, Corky’s Schnapps, the only glitter schnapps on the market, is adding a...
