Category: shopper
Natures Menu unveils masterbrand refresh at Cruft’s
Agency HeyHuman has developed a strikingly original campaign for natural pet food brand Natures Menu, which turns traditional pet food communications on its head. To...
Cadbury Mini Rolls launches Premier League on-pack activation
Premier Foods, manufacturers of Cadbury Mini Rolls have launched an on-pack promotion to leverage Cadbury’s sponsorship of the Premier League. The campaign gives...
Poundland lets shoppers choose ‘Leave’ or ‘Remain’ Brexit passports
Poundland has today launched two new Brexit inspired passport covers just weeks before the 29th March deadline, available in the classic EU burgundy red or a ‘Brexit...
Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing
The Kraft Heinz Company, the world’s 5th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK...
Plenty launches on-pack activation for guaranteed rewards
Plenty is launching a new on-pack campaign nationwide, offering millions of guaranteed rewards such as a free 3 month Kids Pass, discounts on recipes boxes from Hello...
Kinder Surprise partners with Minions for special edition range
The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing...
Quaker Oats offers consumers the chance to win a Nuffield Health package
Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as...
OREO partners with Snapchat for its biggest European on-pack activity
OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...
Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday
Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix. With premium UK Forest Holidays up...
Naked Noodle and lastminute.com launch new holiday on-pack
Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...
