Category: shopper
Accolade wraps up Christmas with multi brand campaign
Accolade Wines is investing £1m in a multi-brand Christmas campaign under the theme ‘It’s Treating Season’, which will roll out across the company’s wines and...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
Glamour launches beauty festival in partnership with Boots
Today, GLAMOUR announces the GLAMOUR Beauty Festival in Manchester in partnership with headline sponsor, Boots UK. The upcoming GLAMOUR Beauty Festival which is making...
Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods!
A new report – Click and Regret- from marketing agency Gekko has revealed the shocking waste now involved with online shopping. According to the survey, £641m is the...
WWF and Sodexo serve up students’ favourite foods with a planet-friendly twist
Global services company Sodexo and WWF have collaborated to raise awareness of the impact of food choice to university campuses across the UK, with the launch of...
Energizer helps make Christmas last longer in multi-market promotion
Energizer are helping make the spirit of Christmas last even longer by teaming up with Photobox, a market leader in personalised gifts. Rolling out in major retailers...
The Body Shop creates ‘Dream Big’ beauty experience
The Body Shop is set to launch a beauty experience in London featuring workshops and complementary treatments designed to “pamper, inspire and inform”...
IPM confirms final line-up for IPA EffWeek Sustainability event
The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – confirms...
Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion
Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...
5 customer experience principles to max out your next promotion
Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...
