Category: shopper

Wall’s Hits the Right Note with ‘Sing It to Win It!’

Wall’s Sing It to Win It! challenges the UK to belt out their take on the tagline for a chance at £5,000 and a starring role in a national radio ad.

Is the High-Protein Snack Category Ready for a Cosmic Shift?

Meateors has landed with a playful brand identity and a powerful digital strategy aimed at revolutionising the meat snacking category.

Branston Teams Up with Netflix’s That Christmas to Spread Festive Cheer

Branston partners with Netflix’s That Christmas to spread festive cheer through disruptive in-store activations for shoppers.

N2O Joins GLOBE GROUPE to Accelerate Growth in Retail Experiential Marketing

N2O announces acquisition by GLOBE GROUPE, the leading European group dedicated to shopper marketing.

The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass

Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.

TA-DAA! Activation Spices Up Shopper Journey with Tilda

Activation partners with Tilda for a flavourful campaign.

Wilkinson Sword and Morrisons Partner For Cutting-Edge Promotion

Following the success of last year’s “No More Hairy Moments” campaign with Wilkinson Sword, Activation is thrilled to announce their latest collaboration. This...

Cat Among The Pigeons creates a lunchbox winner for Soreen

Promotional marketing agency Cat Among The Pigeons has announced the launch of a major on-pack promotional campaign for Soreen, the UK’s original malt loaf. ‘Find a...

Act Now: Last week to Enter the IPM Awards 2024

With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your...

Haygarth appointed as Warburtons’ new Shopper Agency

Creative agency, Haygarth, has been appointed by British baking brand, Warburtons, as Lead Shopper Marketing Agency across its entire portfolio. The appointment follows...