Category: Sampling
Stella Artois Unfiltered Activation From Haygarth
This summer, Stella Artois launched their new super-premium innovation, Stella Artois Unfiltered. To support a multi-channel launch campaign, Haygarth were approached to...
Connected, Convenient, Commercial: Product Trial in a Post-Pandemic World
By Rob Booker, Client Partner at TRO Whilst Covid-19 has led to a challenging couple of years for many parts of the economy, changing consumer habits have had a broadly...
N2O SECURES EXCLUSIVE ACCESS TO AIRBNB PROPERTIES TO PROVIDE BRANDS WITH HIGHLY-TARGETED SAMPLING AND PRODUCT PLACEMENT OPPORTUNITIES
Brands can harness the power of sampling at point-of-use across the UK for Brits’ Autumn staycations N2O, the UK’s number one experiential marketing agency, is...
Covid Featured Case Study-Critical Worker Donations by The Work Perk
We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...
Givenchy L’Interdit @ the Trafford Centre with POD
We worked directly with Givenchy to provide a team of sales staff who raised awareness and drove sales of the Givenchy hero fragrance: L’Interdit, during a key period....
ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY
Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...
Sampling has become Covid-Marketer’s Trojan horse
During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...
The Work Perk Supports Critical Workers with Free Products at Work
At The Work Perk, we believe that the most challenging situations can be overcome when people work together. That’s why we have so much admiration for healthcare and...
