Category: Prize promotion
Mountain Dew teams up with Call of Duty for on-pack promotion
Mountain Dew® has teamed up with Call of Duty® game series to give UK gamers and Mountain Dew fansDouble Experience Points (XP) for the highly anticipated release of...
Walkers to launch Christmas campaign with Mariah Carey
This Christmas, Walkers is launching its festive on-pack promotion and marketing campaign, with global superstar Mariah Carey. The promotion will run across the...
Accolade wraps up Christmas with multi brand campaign
Accolade Wines is investing £1m in a multi-brand Christmas campaign under the theme ‘It’s Treating Season’, which will roll out across the company’s wines and...
Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion
Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...
Spontex Sponge launches national on-pack promotion
Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex...
Birds Eye raises awareness of sustainable fishing with ‘Follow the Fish’ on-pack promotion
Birds Eye is encouraging families to explore how their fish is sustainably sourced, as part of a new campaign and an on-pack promotion across its Fish Fingers and Coated...
Rockstar energy drink gears up with Xbox for latest on-pack promotion
Rockstar Energy Drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. The...
Cadbury partners with Thierry Henry for return of Match & Win
Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in...
Swizzels launch new ‘Snap your Summer’ campaign
This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety...
The value of cinema promotions
Ian Lacey, Business Development Director at Filmology, shares his thoughts on the value of cinema lead promotions to drive sales. Everyone loves cinema! Okay, that...
