Category: Prize promotion
Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018
Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has...
Fulfilment house mda acquired by European logistics specialist Staci
Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first...
Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner
Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the...
Benefit Cosmetics launches Hello Happy House interactive experience
Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing...
Tic Tac pop-up supports ‘Open Up’ campaign
Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity...
Nile Rodgers and Gizzi Erskine back American Express ‘Backed By’ initiative
American Express has joined forces with leading figures from the worlds of music and food to launch ‘Backed By’, a nationwide initiative offering two members of the...
Lucozade Zero x Love Island partnership
Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up,...
Carling launches golden can promotion to celebrate summer football
Carling has launched an on-pack promotion offering consumers the chance to win £1,000 cash if they find a limited-edition golden can in a pack of Carling Lager or...
Quidco launches football-themed online promotional campaign
Quidco, the UK’s leading online cashback website, has launched a football-themed digital promotion to drive brand awareness this summer. Players of ‘Quidgoal’,...
Are Winning Moments losing out unfairly?
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
