Category: Prize promotion
Zipcar Flex gives Londoners the chance to win free driving for a year
Jul 04, 2018
Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a...
Robinsons squash sponsors Wimbledon with environmental focus
Jul 03, 2018
Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...
Consumers challenged to invent the next Cadbury Dairy Milk bar
Jul 03, 2018
For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which could become the newest...
Young people more at risk of falling for prize draw scams, says new research
Jun 26, 2018
Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated,...
Coca-Cola runs biggest-ever summer campaign across key brands
Jun 25, 2018
Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with its biggest-ever on-pack summer campaign, which will...
El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign
Jun 25, 2018
El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...
Kellogg’s teams up with ITV2’s Love Island for ‘cereal dater’ selfie push
Jun 25, 2018
Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two...
COGS Awards 2018 deadline just four weeks away!
Jun 21, 2018
Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for...
Money can’t buy you love
Jun 21, 2018
Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company A typical FMCG brand’s customer retention strategy relies...
Carabao £1m prize giveaway
Jun 21, 2018
Energy drink Carabao has launched a new on-pack offer giving UK and Irish consumers the chance to win a share of a total £1m cash prize fund, the brand’s biggest-ever...