Category: Prize promotion
IPA Bellwether shows increase in promotional marketing spend in Q2 2018
Jul 20, 2018
The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...
The Kraken brought to life with East London 3D mural
Jul 19, 2018
The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...
Brands need to leverage ‘owned media’ in-store
Jul 19, 2018
Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers...
Jaguar Land Rover celebrates with Goodwood Top Trumps prize game
Jul 11, 2018
Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for...
Rollover partners Mission: Impossible Fallout for Paris trip competition
Jul 11, 2018
Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a...
Supermalt launches on-pack carnival holiday competition
Jul 09, 2018
Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the...
Lucozade Ribena Suntory runs £60,000 cash retailer competition
Jul 09, 2018
Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 retailers, for a total of £60,000, from now until the end of September as part of a new competition...
Nestlé launches Fab ice lolly summer roadshow at London South Bank
Jul 05, 2018
Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London South Bank to launch its summer roadshow this Saturday, before taking the experiential...
Häagen-Dazs launches ice cream fashion collection during Berlin Fashion Week
Jul 04, 2018
Häagen-Dazs is making its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week. ‘The House of Häagen-Dazs 48 Hour Collection’...
Zipcar Flex gives Londoners the chance to win free driving for a year
Jul 04, 2018
Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a...