Category: Partnership Marketing

The Big Issue magazine is now available to purchase in Sainsbury’s & McColl’s retail outlets

The Big Issue is now stocked in major retailers to support vendors who are unable to sell on streets of the UK for the foreseeable future in wake of Coronavirus crisis....

“Stay at home, have a cup of tea and wait for all this to blow over.” How life really can imitate art

Ben Hubbard, Brand Partnerships Manager at Brand Culture provides some excellent examples of how our current state of life is imitating art. In these strangely surreal...

Jägermeister collabs with Deliveroo for ‘Pre with Us’ campaign

Mast-Jägermeister UK is launching its “Pre With Us” campaign for 2020 with a three-month Deliveroo partnership running nationwide April through June. This...

Grazia partners with intu to launch first brand-building event

intu has partnered with Grazia to launch the magazine brand’s first beauty and wellness weekend at intu Trafford Centre later this month. A series of pop-up...

Larabar partners with Amazon to launch a yoga pop-up

To celebrate the launch of Lärabar in the UK Sainsbury’s stores nationwide, Lärabar has partnered with Amazon to create a pop-up yoga studio for visitors to...

Premier Inn partners with Hussle to offer guests access to the gym

The UK’s largest hotel company, Premier Inn is offering the opportunity to access thousands of gyms across the UK. The budget hotel chain has partnered with Hussle...

Whole Earth reveals special Team GB pack

Whole Earth, the UK’s leading peanut butter brand owned by Wessanen UK, is set to launch a limited edition pack to celebrate the brand’s partnership with Team GB...

Lastminute.com paints London pink with London Eye sponsorship

This week, online travel brand lastminute.com has officially launched its sponsorship of the London Eye, the capital’s best-known landmark. The 135-metre wheel on the...

Greggs launch exclusive ‘concierge’ service making BRIT Award-winner Stormzy its first member

Greggs has revealed a ‘next level VIP’ service for with BRIT Award winner Stormzy being the first lucky member. Hot from his awards success on Tuesday night, where...

Guinness creates rugby experience with Jodie Kidd and Vogue Williams

Six Nations Title Partner Guinness has partnered with celebrity publican and rugby fan Jodie Kidd for the much anticipated England vs Ireland Six Nations crunch match....