Category: Partnership Marketing
Square Enix recruits Brand & Deliver for Shadow of the Tomb Raider UK partnerships
Square Enix, publisher of the Tomb Raider game series, has appointed entertainment marketing specialist agency Brand & Deliver to secure UK brand partnerships for...
Nivea runs ‘Shower Empowered’ experience as part of Race for Life
Skin care brand NIVEA has created ‘Shower Empowered’, an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race...
Corona partners eco-charity to create plastic ‘wave’ sculptures from beach litter
Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership against marine plastic pollution to the global stage by hijacking iconic symbols...
Lucozade Zero x Love Island partnership
Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up,...
Plenty launches Incredibles 2 on-pack offer
Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK...
Vimto repositions brand with ‘I See Vimto In You’ anti-ad campaign
Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a...
Accolade launches ‘The Rules According to Hardys’ cricket-themed campaign
Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England...
Strathmore water to make a splash at Glasgow 2018 European Championships
Strathmore, the A.G.Barr-owned Scottish water brand, will be supporting this August’s Glasgow 2018 European Championships, the new multi-sport event which brings...
Nestlé ‘Kids Go Free’ on-pack promotion
Nestlé has partnered with hundreds of venues across the UK and Ireland to encourage families to spend more time together and do something fun, as part of a new ‘Kids...
Burt’s Bees ‘Wall of Seeds’ experience on London’s Southbank.
Toiletries and personal care brand Burt’s Bees is to run a ‘Honey Bee Health’ experiential campaign this weekend on London’s Southbank. Burt’s Bees products...
