Category: Partnership Marketing
Wasserman partners with ATP to stage world’s largest indoor tennis tournament
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for...
Asda trials pizza delivery service in partnership with Just Eat
Asda has announced it’s now trialling in four stores its first pizza-delivery service in partnership with Just Eat, a leading global marketplace for online food...
Kellogg’s UK partners with TerraCycle to allow people to recycle Pringles’ cans
Kellogg’s in the UK has launched a raft of measures to help make its packaging greener including a new sustainable packaging commitment and the introduction of...
Yorkshire Tea launches AR experience to teach environmental sustainability
Lucky Generals and Goodstuff have teamed up with virtual technology specialist Zappar to create an augmented reality (AR) mobile experience that educates young families...
Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw
Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola...
Cadbury partners Royal British Legion for WW1 Dairy Milk Remembrance Bar
Cadbury is marking the centenary of the end of the First World War, which takes place on November 11th 2018, by releasing a limited edition Cadbury Dairy Milk...
Baxters announces ‘souperb’ Macmillan fundraiser
Baxters Food Group will be donating a proportion of sales from its Favourites soups to its charity partner Macmillan Cancer Support, marking the food brand’s 150th...
Tesco Finest celebrates 20th birthday with Bompas & Parr edible exhibition
To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with...
TLC Marketing appoints Emma Lloyd to UK board to boost comms strategy
TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings. Emma,...
Batiste shampoo and Benefit Cosmetics partner for premium brand launch
tbk Group has brought together the UK’s number one dry shampoo brand, Batiste, and the UK’s no. 1 premium cosmetics boutique, Benefit, for a partnership campaign to...
