Category: Opinion
Top tips on writing a great Promotional Brief
Have you ever struggled to create a clear and concise brief for your supplier? Never knowing what information you need to provide, whether it’s too little or too much...
What does COVID-19 mean for In-Store Sampling?
The emergence of a worldwide pandemic has forced brands to re-imagine and conjure new ways to market their products to consumers. Traditional in-store product sampling...
The challenges in the ‘normalisation’ of retail marketing
So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...
How have consumer shopping habits changed since the lockdown? Part 2
This is the second part of how shopping habits have changed since the lockdown. In Part 1 we looked at the rise of The Weekly Shop and Shopping Local, and what this...
How to hire promo staff safely after Covid-19
In February 2020, experience staff had our busiest year forecast yet – we were in the middle of a hugely successful London retail pop up store and were quoting for the...
How have consumer shopping habits changed since the lockdown? Part 1
Consumer spending on food and drink is at an all-time high, March was the busiest month on record for UK supermarkets, seeing a 20.6% rise in sales according...
Half Term takes on a different look this year
We are well and truly into lockdown (albeit with perhaps some end now in sight), the sunny weather has arrived and seems to be here for the short term at least. I can...
Evolution of Lockdown
In a recent call with a potential client, we referenced Kantar Consulting’s graph on the public’s emotional response to the present situation. After the downward...
The Future of Sales Promotions
It goes without saying that the situation that we all find ourselves in now is unexpected and unprecedented. No-one quite knows what is going to happen next. We do know...
Making The Most Of This Pit Stop
Chaos, something we are all familiar with, is defined as a state of utter confusion or disorder. And I don’t know about you but at first glance, that certainly feels...
