Category: Opinion
It’s hard to ignore the gig economy
The world of work is changing, and more and more people are taking advantage of the ‘gig economy’. But it’s nothing new for the marketing industry, particularly...
Prize Promotions: The Gift That Keeps On Giving
For brands and agencies today, the opportunities offered by prize promotions and incentives are truly greater than ever before, says Chris Pearson of Element London...
5 tips for using receipt validation in promotions
John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...
How to manage promotional partnerships and grow your audience
Partnering with another brand for a promotion can be a great way to recruit new customers, but creating a win/win scenario isn’t always easy, says Harriet Lewis of NDL...
How can automation software and staffing apps benefit the promo industry?
The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...
Five in-store demo tips every brand should know in the run up to Xmas
Helen Braybrook, staffing director at experiential agency Closer, provides some timely advice for brands seeking to connect with Christmas shoppers It’s that time of...
Take the fake out of political advertising
The following comment was written by Graham Temple, former Chairman of the Institute of Promotional Marketing, and published on The Drum. Whenever you come across an...
Gender stereotyping puts products before people – and consumers don’t like it!
Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it’s the ethical thing to do: there’s also a...
Improving the effectiveness of channel incentives
For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...
In promotional marketing, the devil is in the detail
Jan 19, 2018
Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...