Category: Opinion
Train stations are on-track to becoming one of the best places for brand experiences
When it comes to travel retail, train stations are rapidly catching up with airports, high streets, shopping malls and festivals, says Fiona Tindall from Blackjack...
The weird but wonderful world of travel retail
Alex Palmer from Haygarth explores the far-from-normal retail experience in major airports and what shoppers are looking for when travelling. Between packing your bags...
Summer 2019 marketing opportunities worth entertaining
Brand Culture‘s Scott White explores which brands seized great entertainment opportunities this year, as well as the best marketing opportunities in 2019 that...
What promotions can learn from loyalty programmes
YouGov, a market research and data analytics firm, and Mando-Connect, a specialist Partnerships and Rewards Agency, have commissioned the largest ever study into what...
Promoting on a budget?
Lauren Miles from Mando gives advice on how to create promotions within a strict budget. When there is little or no marketing budget, it doesn’t necessarily give...
Q&A with Jake Xu: The future of grocery retail
Maddie Cullen interviews Jake Xu, owner and Creative Director at Ready, on his view of what grocery retail will look like in the future. A few weeks back, I stumbled...
Local vs Global: Who wins at Freshers?
Paulina Polec of youth marketing specialists BAM Agency explains why it’s not just the biggest brands than can benefit from reaching out to new students With the new...
Brands need to leverage ‘owned media’ in-store
Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers...
How does Promotional Marketing fit into today’s marketing mix?
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...
The role of measurement within experiential… one size does not fit all
Aug 29, 2018
The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...