Category: Opinion
The weird but wonderful world of travel retail
Alex Palmer from Haygarth explores the far-from-normal retail experience in major airports and what shoppers are looking for when travelling. Between packing your bags...
Summer 2019 marketing opportunities worth entertaining
Brand Culture‘s Scott White explores which brands seized great entertainment opportunities this year, as well as the best marketing opportunities in 2019 that...
What promotions can learn from loyalty programmes
YouGov, a market research and data analytics firm, and Mando-Connect, a specialist Partnerships and Rewards Agency, have commissioned the largest ever study into what...
Promoting on a budget?
Lauren Miles from Mando gives advice on how to create promotions within a strict budget. When there is little or no marketing budget, it doesn’t necessarily give...
Q&A with Jake Xu: The future of grocery retail
Maddie Cullen interviews Jake Xu, owner and Creative Director at Ready, on his view of what grocery retail will look like in the future. A few weeks back, I stumbled...
Brands need to leverage ‘owned media’ in-store
Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers...
How does Promotional Marketing fit into today’s marketing mix?
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...
Plucking Geese to get Golden Eggs
Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn...
Money can’t buy you love
Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company A typical FMCG brand’s customer retention strategy relies...
Local vs Global: Who wins at Freshers?
Jul 26, 2018
Paulina Polec of youth marketing specialists BAM Agency explains why it’s not just the biggest brands than can benefit from reaching out to new students With the new...