Category: Opinion
Research reveals significant numbers of consumers are switching to challenger brands
New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim...
Creating Engaging Kick-Off Events & Sales Conferences: Inspire & Motivate Your Team for the Year Ahead
Whether it’s the start of a new calendar or financial year, agency Clive advises all-company conferences and sales team kick-off events are vital internal...
Record Black Friday expected as 53% of shoppers plan to buy
Many retailers have started their Black Friday sales in advance of the event on the 23rd November and Savvy’s latest research suggests this year the sale will be...
Black Friday – bane or benefit?
Fiona Strong, Managing Director at Ark-H Handling, explores how Black Friday can be both a blessing and a curse for retailers and fulfilment houses. Introduced from the...
Premium wine: what we want for Christmas
With Christmas just around the corner, Alistair Niven, Account Strategist at BD Network, takes a look at how premium wines can make a splash this yuletide – a...
How to plan the perfect promotional marketing campaign
Get a promotional marketing campaign right, says Mel Sheldon, Commercial Director at MRM, and it has the potential to take your brand to the next level; driving...
Promotional Horror Stories
Lauren Miles, Senior Account and Marketing Executive at Mando, lists some frightfully bad activations from brands that should have known better. Some promotions can...
The golden rule of successful promotions: know your customer
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...
Why the road less travelled is best for your next travel incentive
Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s...
The simple truth about tech marketing
Nov 15, 2018
bbp explains how brands can create a straightforward tech experience in a few simple steps. Feeling confused these days? You’re not alone. Because our senses are under...