Category: Opinion
Europe’s fastest growing brands; what are they getting right?
Lauren Miles, Senior Account and Marketing Executive at Mando, explores the most successful European brands, what they have in common and what they’re doing to...
Four Student Marketing trends to implement in 2019
BAM Student Marketing explores some of this year’s biggest student trends and how brands can tap into them to target the student audience. Just when a business...
Achieving behavioural change in your sales channel with incentivised learning
Juliet Caswell, Product and Proposition Director at CR Worldwide, details the importance of incentivised learning to help create brand ambassadors out of staff. When...
Brick & mortar retail in decline, how should we respond?
Steve Berry, Managing Director at EMIRAT, explores how the promotional marketing industry can respond to the decline in brick & mortar retail and movement towards...
Fun and games: The first step to more sales from email marketing
In a post-GDPR world, Dave Corlett, New Business Director at Ready, explores how effective email marketing can be by introducing a gameplay element. According to a...
Was 2018 the year retail embraced the ‘Internet of thinking’?
Katy Brown, Associate Planning Director at Haygarth Group, considers whether the rise of automated technologies last year has really changed the way we shop. Automated...
Retailers brace themselves for the rush to return unwanted Christmas gifts
Retailers are today bracing themselves for ‘Takeback Wednesday’ with the return of online purchases set to rise a phenomenal 80% today. This comes as consumers...
The changing face of retail: the key trends and challenges facing retailers
The UK retail environment is changing at the fastest pace in its history, says Apostolos Lambrianides, Group Marketing and PR Manager at The Delta Group. As Darwin is...
Consumers want ‘real people not robots’ from retailers
A study launched by Gekko titled ‘Service not Sci-fi’, reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it...
Sodexo’s Brand Loyalty Index reveals UK’s favourite and most used brands
Tech brands are still Britain’s favourites, but latest findings from Sodexo Engage shows that Britons may be falling out of love with their gadgets. The 2018 Brand...
