Category: Opinion
Understanding customer expectations of brand loyalty programmes
Michael Kalli from ELLO Media tells us about the research they have conducted into consumer expectations of loyalty programmes in the market and have created a report...
Analysis of the Asda-Sainsbury’s merger
Catherine Shuttleworth, owner of Savvy shares her thoughts and analysis on the Asda-Sainsbury’s merger. **UPDATE 25/04/2019** As anticipated, the CMA have...
Five fronts in the battle for customer loyalty in 2019
Colin Hodgson, Sales Director at Edenred shares how to stay ahead of the battle for customer loyalty. People’s expectations about how brands should behave will have...
Making the most of customer data
Nigel Clifton, Head of Creative at N2O, shares his opinion on how to make the most of customer data. Last year we predicted that a major marketing trend for 2019 would...
Guidelines on good practise for ethical handling
Laura Palmer, Business Development Director of PHL (Promotional Handling) shares her guidelines on good practise for ethical handling in Brands and Charities and how...
Have we seen the death of the shop? Here’s four ways you can fight back.
Paul McGann, Managing Partner at Brass, explores the rising death toll of retail shops, and shares some tips and advice on how to stay ahead of the growth of online...
A word about words
Jess Turner, Senior Copywriter at Haygarth, explores the importance of words in great marketing. In marketing, we’re often told that when it comes to copy, it’s best...
Get to know your customer through promotions
Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...
When it comes to implementing great brand experiences, whatever you do, don’t forget the human
Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...
Why personalisation is the sixth sense
Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...
