Category: Opinion
IPM CONNECT 2019 Round-up
Gurgina Sandhu, Social Media and Content Coordinator at the IPM, summarises their biggest thought-leadership and networking event that took place this week. On Wednesday...
Why the youth market is important to your brand?
Ben Bestford, Director at BAM Agency Ltd, shares why youth marketing is important, and how brands can appeal to younger consumers. Broadly defined as “any marketing...
Trust and transparency in the Prize Promotion industry
Tom Stagg, Sales Manager at Worldwide Special Risks – headline sponsor of IPM CONNECT 2019, shares the importance of ‘trust and transparency’ in the...
The Value of Youth Market Research
Ben Bestford, Director at BAM Agency Ltd, shares tips and advice on conducting youth market research to gain true insight. Youth market research should never be...
Gen Z Championing Low and No
Helen Hanson, Founder of Hel’s Angels, shares how low and no alcoholic drinks can help brands appeal to Generation Z. Historically the youth market has been big...
Ellie Ward at Savvy shares her IPM Diploma journey
Ellie Ward, Account Manager at Savvy, shares her learning journey through the IPM Diploma and how it’s helping her career. BEFORE When I started, I was given the...
New research shows that younger consumers rate experiences over products
Alastair Lockhart, Insight Director at Savvy, reveals new survey findings on UK consumers and the types of activity that appeal to them. A new survey (of 1,000 UK...
Retail Renaissance
Daniel Todaro, Group Managing Director at Gekko, shares how brands need to evolve to meet the needs of the generational shifts in shopping habits The high street is...
How we embrace change – a watershed moment for brands
Jo Hudson, Planning Director at PrettyGreen shares how brands and agencies can embrace change to open up new opportunities. Following the high fat/sugar/salt (HFSS)...
The importance of engaging with consumers emotionally in a data-driven age
Jo Curtis, Director ad Co-Founder of Jackanory, shares how brands can emotionally engage with consumers in this data driven age. There’s no doubt that more and more of...
