Category: Opinion
Creating experiential concepts for the youth market
Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...
The value of cinema promotions
Ian Lacey, Business Development Director at Filmology, shares his thoughts on the value of cinema lead promotions to drive sales. Everyone loves cinema! Okay, that...
How have sales promotions changed?
Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time. The Promotions Industry has changed significantly...
The benefits to building a co-branded content strategy
Chris Wilson, Head of Partnerships at Ingenuity shares why brands must start thinking about how to engage audiences through partnerships The traditional media ecosystem...
This Summer’s big sporting events – football fever and tennis thrills
Lauren Miles, Senior Account and Marketing Executive at Mando shares the marketing opportunities with this summer’s big sporting events. Rewind 365 days, the...
Love Island – It is what it is
Brass agencies Content, PR and Media teams come together to share their thoughts on Love Island and what marketers can learn from it. Whether you love it or hate it (and...
How SMBs create business success through a specialist fulfilment partner with global expertise
Iain Lindsay, Business Development Manager at Sykes shares how small and medium businesses can create business success through a specialist fulfilment partner. For small...
The growing use of freelancers could be vital to the industry’s success
Pavel Shynkarenko, founder of Flime.com, shares advice on effectively managing freelancer contracts In today’s global economy, freelancers and contractors play a vital...
IPM CONNECT 2019 Round-up
Gurgina Sandhu, Social Media and Content Coordinator at the IPM, summarises their biggest thought-leadership and networking event that took place this week. On Wednesday...
Why the youth market is important to your brand?
Ben Bestford, Director at BAM Agency Ltd, shares why youth marketing is important, and how brands can appeal to younger consumers. Broadly defined as “any marketing...
