Category: Opinion
Experiential marketing ROI: How do your people measure up?
Carina Filek, Global COO of Elevate Staffing and Staffing Partner of the IPM COGS Awards 2019, shares how brands can measure the impact of their event staffing teams...
What clients are looking for in their Agency leads to become true strategic partners
Abigail Dixon, Director of Labyrinth Marketing and IPM Diploma Course Leader, shares how agencies should understand the clients changing needs to become their...
Doordrops Reinvented
Mark Davies, Managing Director of Whistl, shares how doordrop coupon marketing can be used to engage directly with customers and drive behaviour change A lot has...
Data transfers in the event of a no deal Brexit
Are you a UK agency or brand running a promotion in Ireland? If so you may be transferring personal data of Irish entrants from an organisation Ireland to the UK and you...
CONNECTING WITH CONSUMERS IN THE GOLDEN QUARTER 2019
The ‘Golden Quarter’ is upon us. Christmas is just 14 weeks away, and we all know that getting your fair share of standout is a huge challenge. Consumers are no...
Reaching shoppers on the go
Paul McGann, Managing Partner at Brass Agency, shares how geo-targeted marketing can help brands effectively reach shoppers on the go. How do you reach shoppers on the...
10 Golden rules of new business pitching
Paul Cope, Managing Director of the IPM, shares his 10 golden rules for how agencies can help get things off on the right foot with their (potential) new client and...
The benefits of using an intermediary to find your next agency
Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...
Are travel terminals increasingly becoming shopping destinations?
Fiona Rayner, Head of Experiential and International at Blackjack Promotions, shares how travel terminals have the opportunity to create captive experiential activity...
The importance of emotional connection in brand activation
Michelle Bancroft, Account Director at ATOM Marketing part of Fluid Group, shares how brands can integrate into their consumers lives by tapping into their attitudinal...
