Category: Opinion
Why we need to be looking after our promotional staff
Carolyn Mason, Managing Director of experiencestaff, shares how brands should communicate more with their staffing agencies to ensure effective brand activation. With...
Mindful drinking
Helen Hanson, Founder of Hel’s Angels, shares the rising trends around mindful drinking and how drinks brands can adapt to meet this popular lifestyle. With the...
The lost art of conversation
Joe Sheppard, Managing Director of POD Staffing, shares how agencies should use the traditional method of telephone conversation to communicate with clients in order...
Technology needs the human touch to keep retailers ahead of the game
Fiona Rayner, Head of Experiential & International Operations at Blackjack Promotions, shares how Duty Free can carefully combine humanity and technology to directly...
Sustainability down the supply chain
Laura Palmer, Marketing and Business Development Director at Promotional Handling Limited, shares how businesses can implement sustainable strategies within their...
Speak now and your reputation will thank you
Sarah de-Salis, Group Account Director and Corporate Communications at Finn Communications shares how brands should start sharing their sustainable efforts to meet the...
Travel trends of the Youth Market 2020
Eleanor Morris, Creative and Digital Executive at BAM UK, shares how global travel markets can adapt to target conscious Gen Z travellers. With a passion for exploration...
Why virtual reality matters to experiential marketing
Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement. Virtual...
Advertising and marketing alcohol products in Ireland
The controversial Public Health (Alcohol) Act 2018 comes into force in November 2019. The Act makes significant changes to the advertising and marketing of alcohol...
Brands: Beware poking fun at traditional advertising
Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....
