Category: Opinion
The real reason consumers change brands
Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...
The Unsung Heroes of Prize Promotions
Meghan Williams, Prize Fulfillment Executive at the Black Tomato Agency discusses how crucial fulfilment is to the overall success of a Prize Promotion Campaign We pride...
2020: Cutting through a year of sport (without the sponsorship fees)
Tom Sugg, Partnerships and Business Development Director at Brand Culture, shares how brands can make the most of colossal events without infringing on the strict...
The importance of experience for the beauty industry
Jo Curtis, co-founder of Jackanory, shares how three Es (Experience, Environment and Engagement) lead to successful experiential activation in the beauty industry. ...
An internet without advertising
Adam Larter, Strategy Director at Studio Black Tomato, explores a possible internet without advertising and what this could mean for brands. Can the internet be...
Instant gratification, AI, and the impact on marketing strategies
Jo Kimber, Managing Director of Granby Marketing and SwiftReceipt, shares how brands can use AI to ensure promotional campaigns capture your audience’s attention....
The journey to becoming a B Corp
Justine Clement, Founder & CEO of The Life Adventure & The Happy Prize Company, shares the benefits and challenges of becoming a certified B Corp. A few weeks...
Cost-effective ways to stand out this Black Friday
Sonia Hitzelberger, Sales Director at Whistl Doordrop, shares how brands can utilise doordrop to effectively reach consumers during Black Friday. Door drops are not just...
Why we need to be looking after our promotional staff
Carolyn Mason, Managing Director of experiencestaff, shares how brands should communicate more with their staffing agencies to ensure effective brand activation. With...
Mindful drinking
Helen Hanson, Founder of Hel’s Angels, shares the rising trends around mindful drinking and how drinks brands can adapt to meet this popular lifestyle. With the...
