Category: Opinion
Why the Marketing Industry needs to invest in Mental Health Awareness
Laura Palmer, Marketing and Business Development Director at Promotional Handling Limited (PHL), shares why mental health awareness is important in the business...
The merging worlds of retail and experiential
Chris Wareham, Managing Director at Mash Staffing, shares how brand experience is reshaping retail to create better connections with consumers. Experiential is a...
Reinventing the airline experience using an analysis of passenger emotions
Adam Larter, strategy director at brand strategy and content creation agency Studio Black Tomato, and the team, share their findings on consumers emotional experiences...
Shopper marketing trends 2020
Darren Keen, CEO International Markets at The Mars Agency, runs through the seven key trends which will shape the shopper marketing landscape over the next 12 months....
An insight is for life, not just for Christmas…
Callum Saunders, Head of Planning at ZEAL Creative, shares his thoughts on the insights of seasonal ‘top trends’. Have you heard of Whamageddon? Players have...
OK Boomer – look what you’ve gone and done!
Andrew Ryan, Director at Halo Promo Risk, shares how ageism in marketing plans should be avoided at all costs. As if getting old isn’t challenging enough for us Baby...
The importance of wellbeing at work
Jenny Pollard, HR Director in EMEA at Wasserman UK shares the importance of wellbeing programme at work and how it benefits employees and company. Research has shown...
Why not wish for some campaign longevity this Christmas?
Molly Harrison, Account Executive at Black Tomato in the Promotions Team, explores campaign loyalty and long-term success over the festive period. Christmas is...
The permissibility of pleasure: How less is becoming more
Callum Saunders, Head of Planning at ZEAL Creative, shares how brands must cater their products and services to the shopper demand of permissible pleasure. The world of...
Travel trends driving sales promotion in 2020
Niki Pembroke, Head of Travel solutions at Inspire, reflects on recent travel incentives trends used in sales promotion. Travel inspires sales Whether for Marketing,...
