Category: Opinion
Changing Behaviour and Boosting Campaigns
Opinion from Paulina Lang Head of Behavioural Science at Together Agency IPM Member Agency Together explain how they use the COM-B Model to help inform brand strategy...
Influencer Trends Report From Together Agency
Hold on to your hashtags because the world of influencer marketing is constantly growing and Together Agency are about to break it down for you, by looking at key...
Top UK Consumer Trends 2024: A Glimpse into the Future
Insights from Justine Clement at The Happy Prize Company It goes without saying, that staying ahead of the latest consumer trends is as crucial as it gets in this...
Logistics-A Mamouth Task
Keeping your business’s equipment clean, tidy, in great condition can be a big task for any company. But when your equipment is 2.5 metres wide, 4 metres...
Xpression Logistics, looking at the future of inner-city deliveries
Opinion from Jonathan Hill Cities across the country are following the lead of the Mayor of London, and ULEZ (Ultra Low Emissions Zone), by implementing their own...
Isn’t It Time We Fixed Couponing?
Opinion from Andrew Ryan, Director at Halo When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing!...
How To Ace Influencer Marketing
The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing...
Join the IPM Webinar Series: Unlocking Benefits for Members
The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have the opportunity to share invaluable knowledge,...
Welsh ban on HFSS price promotions good news for the long-term health of both people and brands
Opinion By David Pearson, CEO at SPARK According to Public Health Wales data 60% of the Welsh population are overweight and one in four children are obese by the age of...
How brands can support the LGBTQIA+ community for Pride – and beyond
Clare James, Chief Operating Officer at creative brand experience agency, N2O At N2O, we’re dedicated to helping brands build meaningful relationships with their...
