Category: News
Co-op expands its Live Nation festival roster
Co-op reveals plans to continue its partnership with Live Nation and open a 6,000 ft. pop up shop at six UK music festivals this year. The deal with Live Nation builds...
How to capitalise on the festival experience
Ben Bestford, Director at BAM Agency Ltd shares his thoughts on the benefits of brands targeting young people throughout their festival experience. For the youth of...
The Baileys Book Bar is back
Following the sell-out success of the pop-ups over the past three years, the Women’s Prize for Fiction at the Baileys Book Bar is back for another sequence of...
Huawei brings the Northern Lights to London
Huawei, the global technology leader is bringing the Northern Lights to London. Overlooking the iconic Tower of London, the Aurora Borealis will be staged by immersive...
Understanding customer expectations of brand loyalty programmes
Michael Kalli from ELLO Media tells us about the research they have conducted into consumer expectations of loyalty programmes in the market and have created a report...
The O2 turns into The O3 for Drake’s 2019 London Residency
‘God’s Plan’ lyrics become a reality as The O2 changes signage to honour the Canadian rapper. The O2 has become The O3 for Drake, who is performing seven...
First names for this year’s Fusion Festival line-up announced
Electric Live are thrilled to announce the first names for this year’s Fusion Festival line-up. Rudimental will be leading the way and headlining on Saturday...
Little Tikes announces Play Big Tour
Iconic toy brand is marking its 50th birthday with experiential marketing activity across the UK during April run by Sense. This spring, Little Tikes is set to launch...
GOT Ink? NOW TV opens ultimate Game of Thrones tattoo studio to mark the start of the final season
To indelibly mark the final ever season of Game of Thrones, streaming service NOW TV is giving Game of Thrones superfans the chance to get inked at a one-of-a-kind...
Analysis of the Asda-Sainsbury’s merger
Catherine Shuttleworth, owner of Savvy shares her thoughts and analysis on the Asda-Sainsbury’s merger. **UPDATE 25/04/2019** As anticipated, the CMA have...
