Category: News
Bartenders around the world to celebrate Disaronno Day on 19th April
Disaronno – the world’s favourite Italian liqueur – will celebrate Disaronno Day on 19th April by activating a global event; “The Longest Shift”. Striking a...
Yinshi Pods seek partner to trial new meditation pod
Providing meditation classes – which many companies now do – is fantastic, but the lack of apt space to meditate daily, at times when we need it, is still a big...
On-Pack promotions – Make it Grrrrrreat!
Chris Wilson, Head of Brand Partnerships at Ingenuity London, shares why on-pack promotions are still relevant in today’s marketing mix and the types of on-pack...
Sky Atlantic joins forces with The British Army and ‘the Night’s Watch’ to launch Game of Thrones Season 8
Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army’s Coldstream Guards performed a rendition of the Game...
Jägermeister announced ice cold bottle wrap promotion exclusively to convenience channel
Jägermeister has revealed a new ‘Ice Cold’ wrap pack launch exclusively to the convenience channel, launching this month. The new Jägermeister promotional pack...
Fitbit will run one-day colour-themed event
To celebrate the launch of the new Fitbit Versa Lite smartwatch, Fitbit is turning up the colour at an exclusive, one-day-only event at Protein Studios, Shoreditch on...
New incentive platform from Edenred UK powers up sales, channel sales and customer service performance
Edenred UK launched Connect Incentive, an easy-to-implement, SaaS based incentives platform, which gives organisations a powerful engagement tool to drive performance...
Disney UK teams up with Little Inventors to inspire children to change the world
Disney UK has joined forces with Little Inventors to encourage kids to channel their creativity and imaginations to come up with invention ideas that could help change...
Desperados creates the world’s largest video light show using partygoers’ phones
Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and...
Hendrick’s Gin unveils floral phone booth portals to launch NEW limited-edition Midsummer Solstice gin
Hendrick’s Gin has launched its first ever limited-edition gin – Midsummer Solstice – with flower obliterations up and down the country. A number of experiential,...
