Category: News
intu metrocentre launches student-focused mobile game
The UK’s second largest shopping centre, intu Metrocentre in Gateshead, has launched its first ever mobile game. intu Metrocentre ‘Sweet Deals’,...
Live & Breathe partners with the Virtual Influencer Agency and appoints Dudley Nevill-Spencer as strategy & innovation director
Shopper marketing specialist Live & Breathe today announced that it will be partnering with The Virtual Influencer Agency (VIA), the world’s first agency to...
Let’s talk about Tech baby
Sian Baker, Managing Director of The Producers rounds up the ‘Let’s Talk about Tech baby’ breakfast event and shares industry expert’s thoughts...
HurdlGram secures first client for programmatic direct mail offering
Direct Mail specialist, Hurdle, has announced its first secured client for its newly launched data-driven Programmatic Direct Mail service, HurdlGram. Leading online...
Let the good times spill: Brass launches first ever Kid Kafé
Leeds-based integrated agency, Brass, has delivered a six figure campaign to raise awareness of innovative stain-proof fabric company Aquaclean within the UK. With...
LIFE creates campaign for Butcher’s Pet Care brand under ‘Nourishing Food For Dogs’ proposition.
Butcher’s Pet Care has kicked off its first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for...
A bumper Easter basket predicted by Savvy
Last week, leading retail and shopper marketing agency, Savvy, revealed new research on Easter spending plans for UK shoppers. The survey (of 1,000 household shopping...
Ingenuity London appoints Rebecca Jones to bolster Amazon expertise
Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team. Joining the growing team, Jones brings with her...
Yakult launches first AR experience to promote the science of wellbeing
Yakult UK is introducing its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing,...
Gen Z: Buying into Better
Callum Saunders, Senior Planner at ZEAL Creative shares how companies can target Gen Z audience segments to win a younger shopper demographic. It would be easy to...
