Category: News
New research reveals that UK SVoD subscribers deem advertising on SVoD unacceptable
New research revealed that almost three quarters (72%) of UK SVoD subscribers that expressed a preference, do not consider any form of sponsorship or advertising on...
Leading market research company, Zinklar, publishes research into Saturday’s Champions League final
The survey from the IPM’s agile research partner, Zinklar, reveals where fans will be watching the game and how they’ll be betting. The survey revealed that...
The Balvenie launches new single malt collection with innovative global campaign and book
The Balvenie reveals a global, fully integrated campaign to launch The Balvenie Stories; a new collection of single malt whiskies created at The Balvenie Distillery in...
MCM Comic Con London attendees make switch to Instagram over Facebook
Survey reveals content habits for early adopter MCM London Comic Con attendees. New research released yesterday reveals that Instagram is the social media of choice for...
Ellie Ward at Savvy shares her IPM Diploma journey
Ellie Ward, Account Manager at Savvy, shares her learning journey through the IPM Diploma and how it’s helping her career. BEFORE When I started, I was given the...
New research shows that younger consumers rate experiences over products
Alastair Lockhart, Insight Director at Savvy, reveals new survey findings on UK consumers and the types of activity that appeal to them. A new survey (of 1,000 UK...
IPM Awards table sales and IPM COGS 2019 entries up and running
The Awards The IPM Awards 2019 exists to recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation...
The Delta Group announces launch of new brand logo and identity
The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to brand and retailers across the globe,...
Tennent’s offer ‘Key to the Brewery’ in latest on-pack promotion
Tennent’s Lager has revealed a new on-pack promotion which gives fans of Scotland’s favourite pint the chance to win a key to the Wellpark Brewery and a party in...
Imagination announces global innovation appointment
Global experience agency Imagination today announces the appointment of Stephen Van Elst to the role of Global Innovation Director for its relationship with Ford Motor...
