Category: News
Weetabix turbo charges ‘Any-which-way-a-bix’ campaign
Weetabix is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the...
Logic brings ‘steamtown’ to UK festivals
Experiential agency TRO has been working with Japan Tobacco International UK (JTI UK) to design and build “Logic Steamtown” – an interactive consumer installation...
IPM announces final deadline extension to the IPM COGS 2019 entries
The IPM has announced an extension to the upcoming IPM COGS 2019 entry deadline to 9am on 5th August, giving entrants a whole extra weekend to submit a their very best...
Heinz celebrates 150 years with ‘Beanz Muzeum’
The Beanz boffins at Heinz have delved into the archive and curated over a century of beanzy know-how, creating an immersive extravaganza and the ultimate fan...
Deliveroo offers dining experience in the sky
Deliveroo launches trials of ‘Roocopter One’ – the world’s first helicopter dining experience. London is to be the first city in the world to experience the...
N2O activate at Brighton Pride with Unilever and All Out Beauty
Experiential marketing agency N2O will have a major presence at Brighton Pride this weekend with exciting activations for both Unilever and All Out Beauty. The...
Avery UK launches new labels with pop-up playhouse
This summer, world leading label brand, Avery UK is launching an exciting new range of Back to School labels that are perfect for keeping busy families organised. These...
The Attention Economy and your business’ scarcest resource in 2019
Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’. Marketers are facing an ever-increasing scarcity when they...
Cadbury partners with Thierry Henry for return of Match & Win
Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in...
Confidence in the European advertising business increases marginally in Q2/2019
Business confidence in the European advertising and marketing sector has taken a marginal turn upwards, according to the latest European Advertising Business Climate...
