Category: News
Physical stores are for shoppers not purchasers
Gavin Silsby, Planning Director at Haygarth, shares how retailers can offer environments that reflect the motivations of today’s bricks & mortar shoppers. ...
Online retailer Boohoo to create experiences with experiential agency N2O
After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand...
Auto Trader launch contactless car vending machine
Britain’s contactless car vending machine launched in London today, offers motorists a haggle-free way to purchase a brand-new car. The installation in London’s...
Haygarth launches Vodafone #BeUnlimited brand experience
To support the launch of Vodafone’s new unlimited data plans, Haygarth announces the #BeUnlimited experience– an immersive brand experience that invites consumers...
Brands that raise self-esteem win over Millennials
Tamara Gillan, CEO of Cherry London and Founder of The WealthiHer Network, explains why brands that raise self-esteem through authentic and trustworthy communications...
Mentos to ‘sweeten up’ the category with compliments
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the...
Gold reveals ‘Ghost Billboard’ to promote Dad’s Army: the Lost Episodes
To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled an army-recruitment style out of home ad campaign which has been specially...
UK shoppers fighting back against online retailers who fail to deliver
UK consumers are fighting back against online retailers that fail to deliver, a new research report of what the UK public expects from retailers when shopping online,...
Leo Burnett London and McDonald’s create hype brand ‘Schnuggs’ to launch spicy chicken McNuggets
McDonald’s and Leo Burnett London have launched a campaign called ‘Schnuggs’ celebrating the release of new spicy chicken McNuggets, the latest addition to its...
The extraordinary benefit of delivering a positive prize experience
Sophie Chambers, Director at Cloud Nine Incentives, explains how a positive prize winning experience can ensure consumers brand loyalty and positive brand reputation. ...
