Category: News

IPM announces much anticipated COGS Awards 2019 shortlist… and event tickets go on sale

After a comprehensive four-week judging process – both online and panel-based – this morning the IPM were delighted to announce the 21 brilliant companies...

How brands can connect with esports’ growing fanbase

Carina Filek, Global COO at Elevate Staffing, sits down with esports industry experts to explore where the industry is headed and to uncover the best practises related...

Sleep wellness brand urges the government to amend the law to allow the UK the right to sleep

eve sleep has today published an open letter to Lord Chancellor and Secretary of State for Justice, The Rt Hon Robert Buckland QC MP, calling on him to support the...

Three switches on with Henry Holland 5G-fuelled living room

To celebrate Three’s 5G home broadband switch on, the network is debuting a supercharged 5G ‘living room of the future’ experience, in collaboration with designer...

Benefit Cosmetics and Deliveroo partner for the ‘Cake-Away’ experience

To celebrate the launch of the Boi-ing Cakeless Concealer, Benefit Cosmetics have partnered with Deliveroo to to offer make-up lovers the chance to try the new...

Bacardi rum partners with Ashley Roberts to create dance classes

To celebrate a long summer of music, which has already seen Bacardi team up with Major Lazer and Anitta for a new track called ‘Make It Hot’, the rum brand will be...

Beano unveils the world’s funniest fart according to science

A new ground-breaking scientific study, commissioned by Beano, has sought an answer to the age old question of what makes farting funny and reveals the world’s...

Physical stores are for shoppers not purchasers

Gavin Silsby, Planning Director at Haygarth, shares how retailers can offer environments that reflect the motivations of today’s bricks & mortar shoppers. ...

Online retailer Boohoo to create experiences with experiential agency N2O

After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand...

Auto Trader launch contactless car vending machine

Britain’s contactless car vending machine launched in London today, offers motorists a haggle-free way to purchase a brand-new car. The installation in London’s...