Category: News
Jack Daniel’s to host music experience in Birmingham
Jack Daniel’s has chosen leading marketing agency, Amplify to design, promote, deliver and amplify its latest ‘Jack Daniel’s Presents’ event: a night of...
Reaching shoppers on the go
Paul McGann, Managing Partner at Brass Agency, shares how geo-targeted marketing can help brands effectively reach shoppers on the go. How do you reach shoppers on the...
Clarity for consumers: Why #ad is essential in paid influencer posts
The key finding of an Advertising Standards Authority (ASA) report, published yesterday (Thursday 5th September), reveals that people struggle to identify when social...
10 Golden rules of new business pitching
Paul Cope, Managing Director of the IPM, shares his 10 golden rules for how agencies can help get things off on the right foot with their (potential) new client and...
The benefits of using an intermediary to find your next agency
Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...
TWELVE launched Old Mout cider pineapple & raspberry campaign in Sainsbury’s
Old Mout has launched their new Pineapple & Raspberry flavour with an instore campaign for Sainsbury’s delivered by TWELVE to drive trial. With every purchase...
Hellmann’s launch ‘Real Taste, Less Waste Kitchen’ to highlight London’s food waste crisis
Raising awareness of London’s food waste crisis, the Hellmann’s ‘Real Taste, Less Waste Kitchen’ is set to appear at the British Street Food Awards on...
Are travel terminals increasingly becoming shopping destinations?
Fiona Rayner, Head of Experiential and International at Blackjack Promotions, shares how travel terminals have the opportunity to create captive experiential activity...
Stack reacts to latest Tottenham Court Road accidents with ‘Look Both Ways’ campaign
Recently, Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long...
The IPM and Ingenuity gear up for a busy pitch season with ‘IPM Agency Referrals: Powered by Ingenuity’ service
The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity are ready for a busy post-summer pitch season with...
