Category: News
Premier Inn launches ‘Pillow Fight Club’ to celebrate its new pillow
Premier Inn is launching its ‘best ever’ pillow and has come up with a fun way to make use of its old pillows before they’re recycled. As the new pillows are...
Why virtual reality matters to experiential marketing
Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement. Virtual...
WWF and Sodexo serve up students’ favourite foods with a planet-friendly twist
Global services company Sodexo and WWF have collaborated to raise awareness of the impact of food choice to university campuses across the UK, with the launch of...
Advertising and marketing alcohol products in Ireland
The controversial Public Health (Alcohol) Act 2018 comes into force in November 2019. The Act makes significant changes to the advertising and marketing of alcohol...
Energizer helps make Christmas last longer in multi-market promotion
Energizer are helping make the spirit of Christmas last even longer by teaming up with Photobox, a market leader in personalised gifts. Rolling out in major retailers...
The Body Shop creates ‘Dream Big’ beauty experience
The Body Shop is set to launch a beauty experience in London featuring workshops and complementary treatments designed to “pamper, inspire and inform”...
IPM confirms final line-up for IPA EffWeek Sustainability event
The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – confirms...
Jägermeister floating bar “the dark spirit” setting sail this Halloween
Jägermeister UK partners with Ladies & Gents bars for a phantom boat experience named “The Dark Spirit”, set to sail the canals of London this Halloween....
Innocent launches definitely Blue Café
innocent has today opened a Definitely Blue Café in Covent Garden to settle the debate once and for all, that the Innocent’s Bolt from Blue drink, is in fact...
TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience
TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...
