Category: News
Baby Boomers are far from fuddy duddies
New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...
Cash, clout and creativity: the Gen Z currency of the future
Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...
Sony Playstation’s ‘Death Stranding’ experience comes to London
Sony PlayStation‘s Death Stranding experience, created by gaming visionary Hideo Kojima, has extended its original run in Camden Market. Created by The Circle...
Cost-effective ways to stand out this Black Friday
Sonia Hitzelberger, Sales Director at Whistl Doordrop, shares how brands can utilise doordrop to effectively reach consumers during Black Friday. Door drops are not just...
TV in rapid decline as more Comic Con attendees switch off
New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease...
Lego inspires children to get creative with ‘Rebuilder Workshops’
The LEGO Group gave families the opportunity to rebuild their city as part of the LEGO UK Rebuilder workshops. At the Workshops, children had the opportunity to express...
Mountain Dew teams up with Call of Duty for on-pack promotion
Mountain Dew® has teamed up with Call of Duty® game series to give UK gamers and Mountain Dew fansDouble Experience Points (XP) for the highly anticipated release of...
Why we need to be looking after our promotional staff
Carolyn Mason, Managing Director of experiencestaff, shares how brands should communicate more with their staffing agencies to ensure effective brand activation. With...
Meredith Collective brings luxury to life for Nyetimber with Christmas pop-up
Nyetimber, the English sparkling winemaker has engaged experience experts Meredith Collective to deliver a luxury two-month Christmas boutique at Burlington Arcade,...
Amplify creates culture platform experiences for Dr. Martens
Amplify will deliver a series of experiences and activations for Dr. Martens to inspire a new generation that empowers rebellious self-expression. Amplify has matched...
