Category: News
#Merky Books launched first pop-up shop in Shoreditch powered by Beats by Dr.Dre
#Merky Books last week teamed up with Beats by Dr. Dre to present the #MERKY BOOKS POP-UP SHOP, three days celebrating creativity through music, art, culture, spoken...
Mastercard announces long term partnership with Goodwood Festival of Speed
Mastercard, one of the world’s most active sponsors of major sporting events, has today announced a thrilling long-term partnership with Goodwood Festival of Speed. In...
Airbnb and IOC Announce Major Global Olympic Partnership
Airbnb joins the TOP program and will support the sustainability objectives of the Olympic Movement. Economic opportunity for Olympic and Paralympic athletes to...
The importance of experience for the beauty industry
Jo Curtis, co-founder of Jackanory, shares how three Es (Experience, Environment and Engagement) lead to successful experiential activation in the beauty industry. ...
Manchester Omnicom Agencies TRO and TBWA\MCR join forces with The North Face
TBWA\MCR and TRO have partnered to create an unforgettable event for JD Area Managers, to showcase The North Face brand ahead of 2020. The idea was to take attendees out...
Sipsmith Gin collaborates with Paul Smith to re-dress their London dry gin bottle for Christmas
The colours of the Artist Stripe, have given new life to Sipsmith’s London Dry Gin bottle in time for Christmas. For this limited edition collaboration, two Smiths are...
McDonald’s introduces ‘Archie The Reindeer’ in new festive reindeer ready campaign
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’ , a loveable reindeer brought alive by one girl’s imagination. The advert was...
Boden festive campaign celebrates UK hospital staff as the real stars of Christmas
In a Christmas video creative, released today (view here), Boden raise a glass to the real stars of Christmas; the men and women of the healthcare service who will be...
London Eye announces headline sponsorship with lastminute.com
The world-famous London attraction will launch brand new sponsorship with IPM Member, lastminute.com, from February 2020. The UK’s most popular paid-for attraction,...
An internet without advertising
Adam Larter, Strategy Director at Studio Black Tomato, explores a possible internet without advertising and what this could mean for brands. Can the internet be...
