Category: News
Magnum launches ruby chocolate and ice cream combination with a new campaign
Today (Monday 20th January) Magnum has launched the Magnum Ruby Room; an experiential activation created by Golin and Hot Pickle. Running until tomorrow (Tuesday 21st...
Hellmann’s introduces vegan rain-bao buns to brighten up January
This weekend, Hellmann’s developed a series of plant-powered pastel mayo’s, which starred in £1.00 bao buns served from a pop-up food truck at BOXPARK...
The merging worlds of retail and experiential
Chris Wareham, Managing Director at Mash Staffing, shares how brand experience is reshaping retail to create better connections with consumers. Experiential is a...
David Lloyd opens restaurant designed to complement positive mental health
This January David Lloyd Clubs is opening a unique pop-up restaurant designed specifically to complement positive mental health. ‘The Good Plates’ is being...
Fantastic Beasts to be exhibited at the National History Museum
Combining the creative power of film, television, literature and science, Fantastic Beasts: The Wonder of Nature is a partnership between the Natural History Museum, the...
Hel’s angels launches new agency proposition and rebrands as Hel’s
Hel’s Angels, the ‘people powered’ brand engagement and live events agency, is launching a dedicated Activations division led by Founder Helen Hanson, as part of...
KLM beats January blues with vending machine dispensing gifts
New research from KLM Royal Dutch Airlines has shone a light on what will be impacting our happiness levels this Blue Monday, as we enter a new decade. The research...
Weetabix offers new Any-Which-Way-A-Bix on-pack promotion
Weetabix is bringing back its Any-Which-Way-A-Bix campaign, introducing a new ‘Win £10,000’ on-pack promotion and in-store activity for the year. As an extension...
Reinventing the airline experience using an analysis of passenger emotions
Adam Larter, strategy director at brand strategy and content creation agency Studio Black Tomato, and the team, share their findings on consumers emotional experiences...
OREO sparks playful connections with first fashion collection
The world’s favourite cookie, has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in...
